Founded
He founded multiple ventures across sectors that have no obvious throughline — until you meet him.
Michael de Geus operates at the intersection of tactical intelligence, entrepreneurial strategy, and operational execution. His career has taken him from protecting people, places and things in all types of environments around the world to the boardrooms of multinational corporations — not as a consultant who observes, but as an operator who builds.
The security platform he developed, Shadow, distilled years of field experience into frameworks that Fortune 500 security teams now use to assess, train, and respond. His book, The Corporate Security Playbook, was written while he was actively running the operations it describes.
The multiple ventures span personal protection products, beverages, apparel, sports technology, security technology, underwater operations & technology, and beyond. The industries differ. The founding philosophy is identical: find the elegant solution hiding inside a problem everyone else has given up on.